About Us

About Us

We have one foot in the realm of fashion, whilst the other is firmly planted in the world of business. And we have a breadth of genuine, high-level skills, insights and experience in both.

The fashion world is an amazing place. Directional, ‘fashion-forward’ collections and magazine pages full of striking silhouettes, beautiful fabrics, and bold colour combinations.

Unedited, these high-fashion looks and prices are a long way from the requirements and conventions of a business wardrobe. Yet every collection and season brings key pieces, shapes, fabrics and colours with impact and relevance beyond the catwalk.

Expertly edited and selected, they add modernity, personality and individuality to a professional wardrobe, whilst still ensuring that an outfit reflects both personal attributes and professional standing.

At EDIT LONDON, we have one foot in the realm of fashion, whilst the other is firmly planted in the world of business. And we have a breadth of genuine, high-level skills, insights and experience in both.

Through the depth of our industry knowledge and relationships, we are able to source from a wider selection of boutiques, brands and designers, both established and up-and-coming. We are also able to offer clients access to unique shopping experiences not open to the public.

The Fit Is Everything

For us, it’s all about the fit – in every sense of the word.

On one hand, we’re experts at understanding body shapes, along with the cuts and styles that flatter them best. We know how to emphasise clients’ best features, while minimising those they like less.

We understand colours and colouring, and how they work, singly and together.

On the other, we’re experts at aligning the creative flair and vision of the fashion world with the conventions and realities of a business wardrobe. Our ability to balance those two contradictions enables us to create a look for our clients that’s absolutely fit for purpose; individual, elegant and empowering, and entirely appropriate for their role, their environment and ambitions.

The Difference Is In The Detail

When you’re working within any set of acknowledged restrictions and conventions, expressing personality and individuality becomes a more subtle process.

Here, it’s all about the details, whether that’s the depth of a colour, the drape or texture of a cloth, or the length of a hem. And because we’re meeting the needs and expectations of pressured, driven and time-poor professionals, that focus on getting the details right extends to every aspect of our service from first contact to final fittings and alterations.

Your Style, Not Ours

At EDIT LONDON, we’re here to use our experience and expertise to make our clients look and – even more importantly – feel exceptional, professionally and personally. And to that end, we’ll suggest, encourage, recommend, surprise, maybe even nudge a little. But we’ll never dictate.

For us, it’s all about helping you to create a wardrobe that reflects your personality, qualities, expertise and position in a way that feels appropriate, empowering and, above all, that chanels your personal style and professional brand.

And if it doesn’t work for you, it doesn’t work for us.

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