Who We Are

Who We Are

Nothing is more satisfying than seeing the huge smile and confidence boost when a client discovers that they can dress in a way that’s entirely appropriate for their professional standing and industry, but still with a genuinely individual and elegant sense of style.

Jacqueline Allen, Founder, EDIT LONDON

Jacqueline has had two careers, the first being in fashion. Following her formal design training, she worked as a designer and label head for 6 years, and then as a consultant for a number of leading fashion and sportswear brands in Australia, France and UK.

Her second was in the business and financial sector where she experienced first hand the pressures and time constraints of the financial and consultancy worlds, as well as the structures and the (frequently unwritten) rules of the business dress code.

With an instinctive ability for selecting clothes that are not only chic, unique, good value, investment pieces, but also perfectly suited to the professional needs and personal style of her clients, Jacqueline is motivated by a desire to share her knowledge to help others.